INQUIRY OPTIMIZATION TOOLKIT

Your Ultimate, Marketing-in-a-Box Solution

Completely Pre-Built Marketing & Admissions System For Any Private School

Tailored for private schools of every specialty—Boarding, Montessori, Christian, K-8, for Gifted Children, and More —this toolkit is your all-in-one solution. We've meticulously pre-built and tested every asset you need: from landing pages to email automations, ad campaigns to comprehensive workflows. It's more than just tools; it's a transformation. Elevate your enrollment strategy and watch as inquiries convert into admissions, effortlessly.

*For a limited time, get free onboarding and integration support ($495 value)

How families research and choose a school has changed. Is your team prepared?

Many schools have been thrust into the world of digital marketing to fill more seats, but with little time, resources, or knowledge to do it effectively. If any of these are issues, you’ve come to the right place.

  • You want more inquiries and applications but struggle to keep your admission funnel full year-round.

  • You're an experienced marketing and/or admissions professional, but the digital demands of your role have changed

  • You have a small department and are overwhelmed with all of the marketing and admissions tasks that need to get done

  • You're not sure where your families are coming from

  • Your marketing and admission platforms are siloed and not communicating together effectively

  • You want to prove the ROI of your marketing efforts

  • You have seats to fill but are unsure which marketing strategies will produce the best results

  • You spend hours posting on social media, running ads, or blogging but you are unsure if your work is actually producing results

All of Our Inquiry Optimization Toolkits Include:

  • Pre-built, niche-specific admission funnels

  • Easily customizable inquiry magnets

  • 52-week nurture sequence

  • Prebuilt workflows and automations

  • Customizable landing pages

  • Niche-specific keyword targeting

  • Ad campaign creative templates

  • Pre-written email campaign templates

  • Custom forms

  • 1:1 Onboarding to get started

  • 24/7 support

  • And much more!

Everything is fully customized and pre-built based on your type of school.

Our School-Specific Inquiry Optimization Toolkits

Private School

This toolkit can be used for any private school. The pre-built workflows, landing pages, and campaigns make marketing your school easier. You'll be amazed at how much you can automate with this toolkit!

Montessori

Designed specifically for the Montessori method this toolkit tailors your marketing to highlight your unique approach to education. With custom workflows, landing pages, and campaigns crafted to resonate with Montessori values, it simplifies promoting your school.

Boarding School

Crafted to highlight your institution's unique boarding experience, it captures the essence of campus life and academic excellence. Target families that are actively looking for a boarding school, while providing messaging and content that highlights your educational journey

Gifted School

Our toolkit for schools for gifted students is designed to showcase your specialized curriculum and enrichment programs. It comes with targeted campaigns and landing pages that speak directly to the aspirations of gifted learners and their families, making it easier to attract students who will thrive in your challenging and supportive academic environment

Dyslexia School

Our toolkit for schools specializing in dyslexia education is built to highlight your supportive learning strategies and success stories. It includes customized landing pages and campaigns that effectively communicate your school's approach to teaching students with dyslexia, making it easier to connect with families looking for the right educational environment for their children's needs

Classical Christian

Our toolkit for Classical Christian schools emphasizes your unique blend of classical education with Christian values. It features tailored landing pages and campaigns that resonate with families seeking a rigorous academic environment rooted in faith. Simplify the process of attracting students who will benefit from and contribute to your community's spiritual and intellectual growth

Don't see a toolkit that matches your school? We'll build one for you!

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Clint is a great mentor. He brings great knowledge and experience to the mentor role. I appreciate his time and guidance!

ISM Advancement Academy Mentee

In more than 20 years of varying roles across multiple industries, Clint's presentations are the most useful, relevant, and thought-provoking of my professional development experience. Thanks Clint!”

Christine Dymek, Marketing Director

Content Hub

Two Overlooked Admission Pages

Two Overlooked Admission Pages That You Can't Ignore

February 08, 20246 min read

“Not only are bloggers suckers for the remarkable, so are the people who read blogs .” - Seth Godin

Introduction:

If you run a website, chances are you already have a blog. And if you don’t, maybe you should start one. A blog can boost your brand awareness, increase conversions, and improve customer service.

Blogs help you connect with your audience on a more personal level and allow them to interact with you in an individual capacity. Blogging also helps to present viewers with fresh content regularly.

8 Reasons

With that said, here are 8 reasons why you should start blogging on your website today! 👊

1. Drive traffic to your website

 With the right blog, you can drive traffic to your site consistently. A blog is also a great way to generate sales. If people visit your blog and sign up for your email newsletter or download a resource that you’ve put out there, they become potential customers or clients of your business. Blogs are a great way to get people engaged with your brand.

2. Convert traffic into leads

Blogging helps your website to be more than just a place for people to visit. It gives them the opportunity to interact with your business in a way that isn’t possible through other forms of content on your website. By blogging, you have the ability to help drive traffic back to your website and convert that traffic into leads. For example, if you blog about an important industry event and share it on Facebook and Twitter, you can expect a boost in new signups to your email list or visitors to your website.

3. Become an authority

Blogs are a great addition to your site as they give you the ability to create authoritative content. They also help you establish credibility and become an expert in your field. Moreover, they provide you with an opportunity to build an audience that will help push your company’s brand recognition.

4. Build relationships with potential customers

One of the most important aspects of starting a blog is establishing a connection with your potential customers. This can be done through engaging in conversation on your blog, posting stories about how you operate your business, or even sharing inspiring content that you think will resonate with them. These interactions also make it easier for you to keep up with what people are saying and sharing on social media.

5. You can repurpose blog content for social media

This is a great way to get more mileage out of your blogs and increase traffic. However, it's important to use the right type of content on Facebook. If you write about topics like parenting, personal finance, or food, they might not be as relevant on Facebook as other types of posts.

If you are looking to make money online, affiliate marketing has become one of the most popular. Affiliate marketing allows bloggers to earn commissions by promoting products and services from others. The blogger does not need to own any product or service to be able to promote them. All he needs is a link to the product or service which he wants to promote.

6. It drives long-term results

A blog is an essential tool for building a long-term relationship with your audience. The best blogs will eventually become an extension of your company’s culture and marketing strategy, which means that each article you publish has the potential to create a lasting impact on your brand.

Your blog serves as a platform through which you can share information, knowledge, and tips on your preferred topics. This allows you to provide valuable content with value in return. The more time readers spend on your website, the more chances there are for them to get familiarized with your business and become customers down the line.

7. Blogging helps with link building

Your blog should be the top source of information for your business. By writing consistently on your blog, you’ll want to build links back to your website and help increase its authority.

You can use a free service like Google Analytics to track how many people are visiting your site. This will give you an idea of what kind of traffic is coming in from where. You can then decide whether or not it makes sense to invest money into advertising.

If you have a blog that has been around for a while, you may find yourself having trouble getting new readers. If this is the case, there are many things you can do to get more traffic to your site.

You need to make sure that you are providing value in some way to your audience. This means that you should be offering something of interest and benefit to them. You will also want to provide quality content on a regular basis.

Make sure you have an RSS feed so that people can subscribe to your blog. This will allow them to receive updates whenever you post new articles.

8. It increases SEO

Search engine optimization is a vital part of any successful digital marketing campaign. A well-written blog can improve your search rankings by helping you rank higher in search engines. When someone searches for a topic related to your niche, they will often click on the first few pages of results. These are usually the websites that have the most relevant content.

If you want to get more traffic from Google and other search engines, make sure you use keywords throughout your site. This means using them in titles, headers, subtitles, and even in the body of your articles. If you do this, it will help people find what they’re looking for when they type in a keyword or phrase into their browser.

This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on search engines like Google.

Other resources to help you get started with blogging


Start your own blog checklist:

Here is a quick checklist to get you started with you website blow. Remember imperfect action beats inaction, get started and keep publishing.

  • Create your blog page then add the blog element

  • Add the blog element to your page and select if you want compact or list view

  • Start planning your blog topics by Identifying what resonates with your audience. If you are stuck you can use sites like - https://answerthepublic.com/

  • Create an outline serves your company goals.

  • Write conversationally, like if you were telling a story to a friend

  • Pick a catchy title.

  • Use several media types (gif, short video, or image) to deliver your messages.

  • Use data to back up claims or ideas - make sure to cite all sources❗

  • Have a call to action and or give your audience something to walk away with.

  • Take 30 minutes to edit your post.

Back to Blog

AiMS 'Inquiry Optimization Toolkit' FAQs

Is there an additional cost to get access to the 'Inquiry Optimization Toolkit'?

No! The toolkits are automatically included with all subscription levels. This ensures that every school, regardless of size or subscription level, has access to these powerful marketing tools.

What assets are included in the Inquiry Optimization Toolkit?

Our Inquiry Optimization Toolkit is meticulously crafted to meet the diverse needs of all private schools, including those with specialized educational models like Montessori, boarding, Christian schools, schools for gifted children, and schools for dyslexia. These assets encompass customized landing pages, targeted ad campaigns, automated email sequences, and efficient workflows. Designed to cater to the specific needs of each school type, these tools work together to streamline your marketing and admissions process, making it easier to attract and enroll the right students. For a detailed list of included assets, please visit our website.

How easy is it to implement the Inquiry Optimization Toolkit?

Crafted for simplicity and effectiveness, our toolkit integrates smoothly with your existing operations. From setup to strategic implementation, our onboarding includes comprehensive support, ensuring these tools enhance your daily marketing and admissions activities seamlessly.

What kind of results can I expect from the Toolkit?

Schools can look forward to an increase in qualified inquiries, streamlined admissions processes, and more efficient use of marketing budgets, all leading to potentially higher enrollment numbers.

Does AiMS build custom Toolkits?

While we don't built custom Toolkits for one school, we can build toolkits based on an educational model that applies to a category of schools.

Additionally, our support team can also guide you through creating a custom toolkit to fit your specific school's needs.

If your type of schools is not listed as an available toolkit, we recommend starting with the 'Private School' toolkit as a foundation to customize assets for your school. From there, you can add content that align with your mission-appropriate families, copy that nurtures prospective families, and any additional workflows required for your particular educational approach.

AiMS Gives You All The Marketing & Admission Tools Your School Needs To Attract, Engage and Enroll Families...

Plus The Community, Coaching, and Support To Remove All Guesswork.

Prebuilt, high converting marketing and admission assets that streamline the process to efficiently attract and enroll the right families into your school.

Run ads in minutes on any platform while reducing costs by up to 90% and boosting CTRs by 105%+

Leverage our powerful CRM to measure the effectiveness of your marketing, nurture your leads, streamline your admissions funnel.

Try AiMS For Free!

Experience the future of school marketing and admissions. Request a demo and get free, full-feature trial to AiMS.

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