Early Bird Registration Ends July 1, 2024
For private school marketing and admissions teams ready to streamline processes and boost enrollment in 2024 and beyond.
The Automated Admissions Office
Join us for a virtual, 2-day, "Automated Admissions Office" workshop where we'll help you install a dedicated admissions funnel system that attracts and converts families at every stage of their educational journey. From families that are just starting their school research to those ready to apply now, our system will be the foundation for increasing inquiries, applications, and enrollment...all while saving you hours of time each week.
Two Workshop Event Dates:
July 8-9 & July 29-30
*$675 after Early Bird ends
The admissions game is about to change…
The automation revolution has already transformed numerous industries, compelling them to operate more efficiently and effectively.
Adapt or fall behind.
Evolve or become obsolete.
And now it’s set to revolutionize school admissions.
But not in the way you might expect.
Private school admissions depend heavily on building trust and nurturing relationships with families. If we remove the personal touch (which many have tried and failed), we lose the essence of what makes admissions successful.
But there are powerful systems available right now that, when expertly layered, can replicate the job of a high-touch, high-ROI admissions office..
Allowing your team to use your freed-up time to deepen relationships with prospective families who’ve shown the greatest potential to become valued members of your school community.
And doing so at the precise moment they’re most receptive to your outreach.
HERE’S WHY THIS MATTERS…
The key to increasing enrollment in private schools is directly linked to the number of personalized, enrollment-focused interactions you're having with qualified families.
Put simply, influence and successful enrollments are positively correlated. And influence is best achieved through personalized, intimate interactions.
You have far more impact in a dynamic, one-on-one conversation than through impersonal emails or static web pages.
Therefore…
But only if it’s done strategically and scalably. Otherwise, you'll exhaust yourself engaging with unqualified prospects, wasting time and losing confidence.
"In more than 20 years of varying roles across multiple industries, this presentation was one of the most useful, relevant, and thought-provoking of my professional development experience. Thanks Clint!"
Christine Dymek, Marketing Director
The Montgomery School
Let's break down the numbers.
We've personally worked with thousands of schools on their marketing and enrollment over the past 7 years...
Along with research from companies like Finalsite, Hubspot and Niche.com...
We've identified a crucial trend.
A prospective family who receives 5 to 11 personalized touchpoints is significantly more likely to enroll.
According to a survey by Finalsite of over 350 school leaders, 79% indicated they reached out at least five times during the enrollment process. However, this number is often on the low end.
Research from HubSpot suggests that schools need at least 11 touchpoints to maximize engagement and conversion rates.
According to Niche.com's K-12 Parent Survey, 59% of families are at least 6 months away from making an enrollment decision. 64% of families are considering 3 or more schools during the application process.
Meaning...
The data is clear: private schools must significantly increase their engagement efforts, and stay top of mind, to successfully enroll new families.
We Understand the Challenge
We know that creating this level of personalized contact can seem daunting, especially for small admissions offices where staff are already stretched thin.
The thought of managing multiple touchpoints with every prospective family can feel overwhelming and unachievable.
Our objective is clear: show you how to implement an automated admissions system that ensures every interaction is perfectly timed and highly personalized, without overwhelming your staff.
This is the essence of creating a scalable, efficient, and highly effective admissions process.
This is what "Automated Admissions Office" workshop will help you achieve.
Welcome to the new era of
Automated Admissions
Automated Admissions is the art and science of using intelligent engagement signals to initiate meaningful and effective conversations with prospective families. This approach ensures personalized interactions that scale efficiently, transforming how small admissions offices operate.
Imagine knowing exactly which families in your funnel are ready to enroll with just a single, personalized reach-out.
Imagine having the insight to engage your prospects based on subtle, under-the-radar cues that a typical inquiry form would never reveal.
Imagine performing a 5-minute “conversion automation” when a new family shows interest, increasing responsiveness (opens, clicks, enrollments) by up to 3x.
And finally...
Imagine your admissions process transforming from a disjointed series of manual tasks and random follow-ups into a high-IQ, finely-tuned system that works for you 24/7, driving you to increased enrollment with just a bit of extra, laser-focused effort.
The end result...
Intelligent, systems-based growth where you unlock the untapped potential within your school's admission funnel
3400+
Happy Schools
60+
Happy Schools
4.97
Out of 5 Star Reviews
13+
Years of Experience
Workshop Attendee
"Favorite Session!"
Right conversation at the right time for me. This was a great blend of strategic attack and practical advice. I think I took the most away from this session. Highly recommend Clint's workshops!
"Super Useful"
Clint's tips on website strategies to convert inquires into applications were super‐useful and not difficult to implement.
Workshop Attendee
"Great Job!"
I found Clint's insights into AI and automation to be be the largest take away from the sessions. He did a great job!
Workshop Attendee
"Highly Recommend"
Clint broke down inbound marketing so that I can actually implement it. Highly recommend Clint's workshops!
Workshop Attendee
"Thank You"
Thank you for helping with our website wireframe and helping us understand the 3 core elements of every webpage. I also appreciated all of the tips and suggestions that were packed into the coaching. Clint is friendly and approachable, and willing to share all of his knowledge with us.
Rebekah Peterson
Minnehaha Academy
"Great Mentor"
Clint is a great mentor. He brings great knowledge and experience to the mentor role. I appreciate his time and guidance!.
Workshop Mentee
*These testimonials are from Clint's digital marketing workshops and work as a marketing mentor. All feedback was delivered anonymously via a post workshop survey.
Dispelling Myths
Before we guide you into the future of admissions, let’s address a few common misconceptions that might be holding your school back:
Filling more seats means "spending more on ads"
Here’s the truth...
If you need to fill your admissions funnel, and boost enrollment, advertising works.
But without a robust admissions system in place first, you’re pouring money into a leaky bucket.
Within every school is untapped potential: prospective families that are sitting in your database.
Just because they didn't apply and enroll today, does not mean they won't apply tomorrow. They just need the right messaging, at the right time, so that when they are ready, your school is the only logical option
Imagine if you could capture every opportunity that comes into your database.
By optimizing your admissions processes with automated systems, you bridge the gap between potential enrollments and actual enrollments.
Without this, scaling simply magnifies inefficiencies.
Instead of reaping the benefits of increased ad spend, you waste resources on missed opportunities and inefficiencies.
The bottom line is, you must optimize before you start to pay for advertising. Automated admissions processes ensure every advertising dollar is maximized, turning prospective families into enrollments effectively and efficiently.
Our school is too small to need automation
This is a common misconception. In the fact, small marketing and admissions teams benefit immensely from automation.
Here’s why:
With a small team, managing every prospective family manually is overwhelming and inefficient.
Automation ensures no family slips through the cracks by handling repetitive tasks and maintaining consistent communication effortlessly.
Think of automation as your invisible assistant, working tirelessly to engage families, schedule follow-ups, and personalize outreach.
This frees up your limited staff to focus on high-value interactions that truly require a personal touch.
In fact, smaller schools often have more to gain from automation because it levels the playing field, allowing you to compete with larger institutions without needing a large team.
Automation streamlines your workflow, making your small team more effective and ensuring that every prospective family receives the attention they need, at the right time, without overburdening your staff.
Don’t underestimate the power of automation. It’s not about the size of your school but about maximizing your resources and potential. Implementing these systems can transform your admissions process, making it more efficient and successful, regardless of your school’s size.
Automation is too “dehumanizing” for establishing relationships with families
If done alone, or poorly, yes.
However, the mistake many make is thinking that automation and personalization are mutually exclusive, when in fact, they work best together.
Advanced automation provides the intelligence and frees up your team’s time to create high-touch, meaningful interactions.
Consider this: automation handles the repetitive tasks, ensuring every family gets timely, relevant information.
Meanwhile, your admissions team can focus on personalized outreach, using the insights provided by automation to tailor their interactions.
For example, automated systems can track a family’s engagement, flagging when they’re most likely to respond to personalized contact.
This ensures your team reaches out at the perfect moment with a message that resonates.
Automation isn't about replacing human interaction; it's about enhancing it.
By automating routine tasks, you create more opportunities for genuine, personalized connections that build trust and foster relationships with prospective families4
In essence, automation allows your team to be more present, responsive, and effective, turning your admissions process into a finely-tuned system with a human touch.
The Automated Admissions Office is the First (& Only) Workshop of its Kind That:
1.
Installs Expert Systems Today
Learn to implement advanced systems that scale effortlessly as your school grows and you fill your admissions funnel
2.
Enhances Marketing Intelligence and Relationships
Amplify the effectiveness of your marketing systems, enabling deeper, more relevant interactions with prospective families.
3.
Creates High-Converting Strategies
Develop a unique, high-impact marketing approach based on resonance, relevancy, and responsiveness, ensuring families feel known and trusted.
4.
Magnetic First Encounters
Craft unforgettable initial interactions that make your school stand out in a sea of cookie-cutter experiences.
5.
Engineers Conversion Opportunities
Design strategic touchpoints where prospective families are up to 300% more likely to proceed with enrollment.
6.
Focuses on Transformative Engagement
Prioritize the journey from initial interest to committed enrollment
7.
Seizes Major Opportunities
Maximize every significant opportunity while laying the groundwork for sustainable, system-driven growth.
8.
Reclaims Enrollment Magic
Foster a sense of magic and magnetism in your admissions process, creating consistently positive experiences.
9.
Execution-Focused
This isn’t just theory; it includes advanced conversion playbooks covering every stage of the admissions funnel, ready to integrate with your current efforts.
Meet Your Instructor
Clint Losch, Founder of AiMS
Clint is the founder and CEO of AiMS, a speaker, workshop leader, and marketing coach. For the past 7 years, he has worked side-by-side with private schools, developing marketing campaigns to drive inquiries, applications, and enrollment.
He has hosted over 60 marketing workshops and webinars, engaging over 3000 schools during that time. He has also personally managed over $2 million dollars in digital ad spend for schools.
With that experience, he has seen first-hand the challenges so many schools face, and what success looks like when marketing is done right.
The Automated Admissions Office
Here's a taste of what you're about to get during the 2-day workshop
Session 1: The Automated Revolution
Transforming Admissions Processes
Shift from manual, time-consuming tasks to automated, efficient systems.
Understand how automation, behavioral triggers, and advanced segmentation help identify and capitalize on key moments of family engagement.
Highlights:
Learn the art and science behind personalized, high-conversion communication strategies.
Implement the P.A.I.D. framework to seamlessly transition from automated sequences to personal interactions.
Utilize Advanced Touchpoint Systems to accelerate trust-building and shorten the decision-making cycle.
Session 2: Building Your Foundations
Setting Up for Sustainable Growth
Step-by-step guide to engineering the tech side of your admissions process for sustainable, exponential growth.
Discover the CRM systems you need to confidently manage and track every lead.
Highlights:
Implement an intelligent, growth-minded CRM tailored to your school's needs.
Create a pro-level pipeline for real-time insight into each lead’s status, enabling accurate forecasting and opportunity identification.
Understand the importance of lead scoring for timely and effective outreach.
Session 3: The Influential First Encounter
Creating Memorable Initial Impressions
How to set up automated follow systems to immediately get in contact and start a conversation with a prospective family
Develop powerful strategies for creating an influential first encounter that sets your school apart from others.
Conversion Playbooks:
Playbook 1: The Unforgettable First Impression
Playbook 2: Welcome Engagement
Highlights:
Implement top-funnel conversion playbooks to boost engagement and trust.
Utilize a simple, effective protocol immediately after a new inquiry to increase conversions by up to 300%.
Seamlessly integrate follow-up systems to maintain a holistic view of every potential family.
Session 4: Effortlessly Moving Families Through the Funnel
Guiding Families Through the Funnel
Navigate the challenging middle of the funnel with strategies to help speed up the decision making process for families, allowing them to make confident, informed decisions.
Conversion Playbooks:
Playbook 3: Mid-Funnel Engagement
Playbook 4: Tour and Open House Maximizer
Playbook 5: The Lead-Score Lift Up
Highlights:
Identify cues indicating a prospect is ready for personal engagement.
Avoid high-pressure tactics and naturally guide new inquiries into more intimate interactions.
Implement effective follow-up strategies to maximize engagement after tours and open houses.
Session 5: Engineering the Enrollment
Mastering the Final Steps
Learn strategies for closing enrollments with confidence and precision, ensuring every lead is fully accounted for and engaged.
Conversion Playbooks:
Playbook 6: The Perfect Follow-Up
Playbook 7: The Post-Visit Engagement
Playbook 8: Personalized Outreach
Highlights:
Implement effective post-visit follow-up sequences to double conversion chances.
Develop re-engagement strategies for families who initially say they’re not ready.
4 Personalized Coaching & Implementation Sessions
(Value $2,000)
We understand that as you implement these new marketing and admissions strategies, you’ll likely have questions.
Whether it’s about crafting the perfect messaging, integrating new systems with your current setup, or aligning these playbooks with your existing admissions process, we’re here to help.
That’s why we offer weekly coaching sessions over two months.
These sessions provide you with personalized guidance, helping you implement with confidence and efficiency.
We’ll also get to know your school, ensuring we can offer tailored advice and connect you with valuable resources and partnership
Lifetime Community Access
Gain exclusive, lifetime access to a dedicated group within our AiMS community portal.
This vibrant space allows workshop attendees to network, share experiences, and exchange tips.
Stay connected with fellow admissions professionals, get continuous support, and benefit from collective wisdom as you implement and refine your admissions strategies.
Our community ensures you always have a supportive network at your fingertips, long after the workshop concludes.
Questions you should be contemplating before building your own
Automated Admissions Office
Does each member of my school need to register for the workshop?
No! One registration gives access to your entire team.
Sounds like this could take a lot of time to set up. Is it worth it?
We understand your concern about time investment.
Yes, implementing these systems requires effort, but the returns are substantial.
The Automated Admissions Office workshop isn’t just about learning theory—it’s about taking actionable steps to improve your admissions process.
With our detailed playbooks, SOPs, and automation recipes, you'll install efficient, high-ROI systems that save you time in the long run.
This investment will help you build a smarter, more effective admissions process that deeply connects with prospective families.
Do I need specific software to implement the Automated Admissions Office?
In short, yes, You will need a CRM capable of automation to implement the strategies we cover.
If you don't currently have one, don’t worry.
All attendees will get 30 days of free access to the AiMS CRM during the workshop, allowing you to implement these strategies in real time.
This will help you understand how to integrate these tools into your existing systems and make the most out of your admissions process.
Our goal is to ensure you can effectively apply what you learn, regardless of your starting point.
Who should attend this workshop?
This workshop is ideal for both marketing and admissions directors who want to streamline their processes and enhance their strategies.
Heads of school should also attend to understand how these automated systems can improve overall school operations and drive enrollment growth.
Whether you’re managing outreach or guiding families through the admissions process, this workshop provides valuable insights and practical tools for all roles involved in student recruitment.
What's your guarantee?
We want you to feel confident in your investment.
That’s why we offer a 100% money-back guarantee. Join the workshop, and if after 21 days you don’t feel it's the right fit, simply let us know.
Just send an email using the template below, and we’ll refund your entire investment with no hassle.
Refund Request Template:
“Hi [Your Name], thank you for the opportunity to attend The Automated Admissions Office workshop. Unfortunately, I don’t think it’s the right fit for my school at this time.”
No awkward conversations or pressure. We respect your decision and appreciate the time and effort you’ve invested.
Ready to upgrade your systems with the
Automated Admission Office?
Two Workshop Event Dates:
July 8-9 & July 29-30
$675 after Early Bird Ends
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