INQUIRY OPTIMIZATION TOOLKIT

Your Ultimate, Marketing-in-a-Box Solution

Completely Pre-Built Marketing & Admissions System For Any Private School

Tailored for private schools of every specialty—Boarding, Montessori, Christian, K-8, for Gifted Children, and More —this toolkit is your all-in-one solution. We've meticulously pre-built and tested every asset you need: from landing pages to email automations, ad campaigns to comprehensive workflows. It's more than just tools; it's a transformation. Elevate your enrollment strategy and watch as inquiries convert into admissions, effortlessly.

*For a limited time, get free onboarding and integration support ($495 value)

How families research and choose a school has changed. Is your team prepared?

Many schools have been thrust into the world of digital marketing to fill more seats, but with little time, resources, or knowledge to do it effectively. If any of these are issues, you’ve come to the right place.

  • You want more inquiries and applications but struggle to keep your admission funnel full year-round.

  • You're an experienced marketing and/or admissions professional, but the digital demands of your role have changed

  • You have a small department and are overwhelmed with all of the marketing and admissions tasks that need to get done

  • You're not sure where your families are coming from

  • Your marketing and admission platforms are siloed and not communicating together effectively

  • You want to prove the ROI of your marketing efforts

  • You have seats to fill but are unsure which marketing strategies will produce the best results

  • You spend hours posting on social media, running ads, or blogging but you are unsure if your work is actually producing results

All of Our Inquiry Optimization Toolkits Include:

  • Pre-built, niche-specific admission funnels

  • Easily customizable inquiry magnets

  • 52-week nurture sequence

  • Prebuilt workflows and automations

  • Customizable landing pages

  • Niche-specific keyword targeting

  • Ad campaign creative templates

  • Pre-written email campaign templates

  • Custom forms

  • 1:1 Onboarding to get started

  • 24/7 support

  • And much more!

Everything is fully customized and pre-built based on your type of school.

Our School-Specific Inquiry Optimization Toolkits

Private School

This toolkit can be used for any private school. The pre-built workflows, landing pages, and campaigns make marketing your school easier. You'll be amazed at how much you can automate with this toolkit!

Montessori

Designed specifically for the Montessori method this toolkit tailors your marketing to highlight your unique approach to education. With custom workflows, landing pages, and campaigns crafted to resonate with Montessori values, it simplifies promoting your school.

Boarding School

Crafted to highlight your institution's unique boarding experience, it captures the essence of campus life and academic excellence. Target families that are actively looking for a boarding school, while providing messaging and content that highlights your educational journey

Gifted School

Our toolkit for schools for gifted students is designed to showcase your specialized curriculum and enrichment programs. It comes with targeted campaigns and landing pages that speak directly to the aspirations of gifted learners and their families, making it easier to attract students who will thrive in your challenging and supportive academic environment

Dyslexia School

Our toolkit for schools specializing in dyslexia education is built to highlight your supportive learning strategies and success stories. It includes customized landing pages and campaigns that effectively communicate your school's approach to teaching students with dyslexia, making it easier to connect with families looking for the right educational environment for their children's needs

Classical Christian

Our toolkit for Classical Christian schools emphasizes your unique blend of classical education with Christian values. It features tailored landing pages and campaigns that resonate with families seeking a rigorous academic environment rooted in faith. Simplify the process of attracting students who will benefit from and contribute to your community's spiritual and intellectual growth

Don't see a toolkit that matches your school? We'll build one for you!

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Toolkit Onboarding

Full Setup Support

Lifetime Updates


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Content Hub

reactivation campaign blog post

Fill More Seats With a Reactivation Campaign

May 01, 20244 min read

Throughout the year, schools invest significant time and resources into attracting new families—advertising, marketing, campus events—you've done it all.

And yet, as you sit here today, there might still be seats to fill, prompting a gut reaction to either double down on those efforts, or to find additional ways to bring new families into the funnel.

But before you ramp up spending on new campaigns, it's crucial to pause and consider a valuable, often overlooked asset: the prospective families already in your database.

These are families who showed initial interest perhaps months ago but have since become less active.

While the instinct may be to continually seek new inquiries, do not overlook the potential of those seemingly dormant contacts.

According to HubSpot, it takes between 11 to 33 touchpoints with a prospect before they are ready to make a decision.

This insight highlights the often lengthy process involved in converting an inquiry into an enrollment. Niche.com’s parent survey further supports this, revealing that most families apply to 3+ schools and typically take 6+ months to decide on enrollment.

This data suggests that many families in your database may still be considering their options—quietly observing, but still very much interested.

A strategically timed email reactivation campaign is your key to tapping into this reservoir of potential.

Such a campaign can accelerate decision-making processes or, at the very least, clarify families' intentions regarding moving forward with your school.

Here’s how you can implement such a campaign effectively.

Step-by-Step Blueprint to Re-Engage and Enroll

1. Segment Your Audience Strategically

Effective reactivation starts with precise audience segmentation. Use your admissions CRM to identify families who have not engaged with your emails for the last 30 days or more. Understanding their past interactions can help tailor your approach—whether they were interested in specific programs or had attended school events.

If you don't have these segmentation capabilities with your CRM, I would encourage taking a look at AiMS.

Inside AiMS, you can build Smart Dashboards of "inactive" families and build an automated reactivation workflow to email, or text, those families.

In fact, we have this campaign prebuilt for you inside AiMS. Just add your branding and hit send!

2. Craft Emails That Connect

Your emails should be personalized, poignant, and persuasive:

  • Reintroduce Your School: Remind them of their last engagement and update them on new developments and successes.

  • Create Urgency: Highlight the limited availability of seats and any deadlines you have.

  • Deliver Rich Content: Share video tours, testimonials, and unique program highlights that cater to their interests.

3. Employ Multi-Channel Retargeting

While email is a powerful tool, complementing it with retargeted ads on platforms like Facebook and Instagram can significantly enhance your campaign's reach.

This ensures that prospective families see your message, whether they're checking their email or scrolling through their social media feeds.

Need some help launching a retargeting campaign? We can help you build your campaign at NO ADDITIONAL COST (meaning zero agency fees). Learn more about AiMS' advertising capabilities here.

4. Optimize Timing and Frequency

Timing your emails correctly can drastically improve their effectiveness. Here's an example of a consistent email sequence proven to get responses:

Detailed Email Sequence Example

  • Email 1: Still Interested?

    • Sent immediately, this a simple, one-liner email designed to get a yes or no response: "Hi <<FIRST NAME>>, are you still interested in <<SCHOOL NAME>> for <<STUDENT NAME>>?

    • It's that easy. Don't overcomplicate this email. Your goal is to get a response, that's it.

  • Email 2: Highlighting Urgency and Opportunity

    • Sent 3 days after the first, stressing the limited seats and benefits of early decision.

  • Email 3: Rich Content Engagement

    • Sent 5 days after the second, featuring engaging multimedia content.

  • Email 4: Incentive to Act

    • Sent 4 days after the third, inviting them to events or webinars.

  • Email 5: Last Call Before Decisions

    • Sent 3 days after the fourth, serving as a final push to encourage application submission.

5. Monitor, Adapt, and Clean

Utilize the data from your campaign to monitor engagement levels. Who re-engaged? Who didn't?

After the campaign, clean your email list of those who remain disengaged to maintain a robust, active subscriber base.

Conclusion: Maximizing Potential Within

Before you consider pouring more funds into attracting new prospects, remember the untapped potential lying dormant within your existing database.

These families have already shown interest in what your school has to offer; they just need that extra nudge to take the next step.

By implementing a thoughtful email reactivation campaign, you're not just filling seats—you're rekindling interest and strengthening your school community.

This approach not only optimizes your existing resources but also reinforces the value of every single inquiry and interaction that comes your way.

So, let’s reach out, re-engage, and revitalize those connections.

Together, we can transform latent interest into active engagement, ensuring that your school’s seats are filled with enthusiastic students and that your community continues to thrive.


Related Resources


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AiMS 'Inquiry Optimization Toolkit' FAQs

Is there an additional cost to get access to the 'Inquiry Optimization Toolkit'?

No! The toolkits are automatically included with all subscription levels. This ensures that every school, regardless of size or subscription level, has access to these powerful marketing tools.

What assets are included in the Inquiry Optimization Toolkit?

Our Inquiry Optimization Toolkit is meticulously crafted to meet the diverse needs of all private schools, including those with specialized educational models like Montessori, boarding, Christian schools, schools for gifted children, and schools for dyslexia. These assets encompass customized landing pages, targeted ad campaigns, automated email sequences, and efficient workflows. Designed to cater to the specific needs of each school type, these tools work together to streamline your marketing and admissions process, making it easier to attract and enroll the right students. For a detailed list of included assets, please visit our website.

How easy is it to implement the Inquiry Optimization Toolkit?

Crafted for simplicity and effectiveness, our toolkit integrates smoothly with your existing operations. From setup to strategic implementation, our onboarding includes comprehensive support, ensuring these tools enhance your daily marketing and admissions activities seamlessly.

What kind of results can I expect from the Toolkit?

Schools can look forward to an increase in qualified inquiries, streamlined admissions processes, and more efficient use of marketing budgets, all leading to potentially higher enrollment numbers.

Does AiMS build custom Toolkits?

While we don't built custom Toolkits for one school, we can build toolkits based on an educational model that applies to a category of schools.

Additionally, our support team can also guide you through creating a custom toolkit to fit your specific school's needs.

If your type of schools is not listed as an available toolkit, we recommend starting with the 'Private School' toolkit as a foundation to customize assets for your school. From there, you can add content that align with your mission-appropriate families, copy that nurtures prospective families, and any additional workflows required for your particular educational approach.

AiMS Gives You All The Marketing & Admission Tools Your School Needs To Attract, Engage and Enroll Families...

Plus The Community, Coaching, and Support To Remove All Guesswork.

Prebuilt, high converting marketing and admission assets that streamline the process to efficiently attract and enroll the right families into your school.

Run ads in minutes on any platform while reducing costs by up to 90% and boosting CTRs by 105%+

Leverage our powerful CRM to measure the effectiveness of your marketing, nurture your leads, streamline your admissions funnel.

Try AiMS For Free!

Experience the future of school marketing and admissions. Request a demo and get free, full-feature trial to AiMS.

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