YOUR MARKETING, DONE.

EnrollLab Empowers Schools To Advertise To Families Actively Looking for SchoolsOn Any Platform

EnrollLab delivers a daily, refreshed pipeline of in‑market families in your area—complete with names, emails, phone numbers, and addresses—synced straight into your CRM and connected to AI‑driven ads across every major platform.

How families research and choose a school has changed. Is your team prepared?

Many schools have been thrust into the world of digital marketing to fill more seats, but with little time, resources, or knowledge to do it effectively. If any of these are issues, you’ve come to the right place.

  • You want more inquiries and applications but struggle to keep your admission funnel full year-round.

  • You're an experienced marketing and/or admissions professional, but the digital demands of your role have changed

  • You have a small department and are overwhelmed with all of the marketing and admissions tasks that need to get done

  • You're not sure where your families are coming from

  • Your marketing and admission platforms are siloed and not communicating together effectively

  • You want to prove the ROI of your marketing efforts

  • You have seats to fill but are unsure which marketing strategies will produce the best results

  • You spend hours posting on social media, running ads, or blogging but you are unsure if your work is actually producing results

Under the Hood of EnrollLab

280M

US-based consumers in our database.

95%

Accuracy on full contact data with our triple-verified database

60B

Over 60 billion behaviors and URL's scanned every single week.

Here's the BIG Problem

Right now as a school, you have zero control of your data and targeting your ideal families with advertising. Plain and simple.

You are at the mercy of the ad platform algorithms and their targeting restrictions.

The Old Way

Schools have been forced to choose between bad options: stale lists, vague interest targeting on Meta, or expensive clicks from Google.

  • Buying Lists

    Outdated, inaccurate, expensive, no real intent.

  • General Social Interests

    Too broad. “Parents” ≠ ready to tour.

  • Google Search Clicks

    High cost, late in the decision cycle.

The New Way: Intent Data

EnrollLab reads billions of online & offline behaviors to find families actively researching private schools, preschools, and Montessori programs—right now.

  • Refreshed Daily

    New, in‑market families every 24 hours.

  • BuFull Contact Records
    Names, emNames, emails, phone, address—CRM‑ready.ails, phone, a
    ddress—CRM‑ready.

  • Omnichannel Ads

    Audiences sync to AI ads across FB, IG, Google, YouTube.

The Process

Here's what our Process looks like when we work with schools to fulfill their marketing needs.

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We Get to Know Your School’s Needs

Your School. Your Priorities. Your Perfect Campaigns.

We start by giving you a streamlined intake form where you tell us exactly what matters most—your campaign goals, event dates, and how you connect with families. This isn’t a one-size-fits-all approach. This is laser-focused marketing built specifically for your school, tailored to meet your unique needs and timelines.

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The Messaging Framework: Your Foundation for Enrollment Success

Your Brand & Unique Value Proposition Perfectly Represented

Before we build a single ad or campaign, we develop your Core Messaging Framework—the foundation of everything we do. Great campaigns don’t start with flashy ads; they start with the right words that resonate with parents. We’ve analyzed data from hundreds of successful private school campaigns, so we know exactly which messages move families to click, inquire, and book a tour—and which ones fall flat.

Your Messaging Framework gives you clarity on your school’s unique value (in language parents actually care about), proven headline and ad copy templates that spark inquiries, and consistent messaging across every channel—from ads and emails to landing pages and SEO.

This isn’t guesswork; it’s a data-driven playbook tailored to your school, designed to make every campaign perform better, faster, and ensure every dollar you spend gets amplified.

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We Build Your Admission Campaigns

All Marketing Assets Built Within 30 Days (or As You Need Them)

Imagine having every piece of your marketing puzzle—admission pages, event campaigns, tour booking automations, automated email workflows, SMS campaigns, and ad campaigns—all built for you. This is a full-service solution, not a patchwork of tools. We build everything you need to turn leads into enrollments while you sit back and focus on building relationships with your families. No guesswork. No wasted time.

  • Custom landing pages for tours, events, and open houses that convert at 2-5x higher than traditional web pages

  • Automated email & SMS workflows that nurture families from inquiry to enrollment

  • Ad campaigns with copy & creative designed to convert

  • CRM setup & integrations so nothing falls through the cracks

  • Custom dashboards & reporting that tie every lead back to enrollment outcomes

  • Ongoing optimization & updates so campaigns stay fresh and effective

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Provide Us With Your Family Data

Your Families Are the Blueprint for Future Success. Instead of wasting money on broad targeting, we replicate the families you already love—bringing in more of the right fit, every time.

Unlike everyone else who’s casting a wide net and hoping the right families show up, we take a different approach: we use your current enrolled families as the blueprint for success.

All we need is a simple CSV file, and our AI digs deep into the demographics and preferences of your existing community. From there, we identify and attract more families who look just like your best-fit students—mission-appropriate families who are more likely to inquire, enroll, and thrive at your school.

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We Find Families Actively Looking for Schools — Every 24 Hours

Using The Power of AI to Analyze Online & Offline Behaviors, We Deliver Real Families Who Are In-Market Right Now.

Most schools are forced to rely on guesswork: broad Facebook interests, expensive Google clicks, or “spray and pray” ads that reach the wrong people. That ends here.

With our EnrollLab technology, we tap into billions of online and offline behaviors—everything from searches to content engagement to real-world activity—to identify families actively researching private schools, preschools, Montessori programs, and more. And here’s the game-changer:

  • Refreshed every 24 hours: New prospects delivered to you daily

  • Synced directly into your CRM: Run ads or direct mail campaigns to these families instantly

  • Full contact records: Names, emails, phone numbers, and even home addresses

  • Connected to our AI ad platform: Families see your ads across every major channel—Facebook, Instagram, Google, YouTube, and beyond

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We Build Your Ad Campaigns—Optimized for Enrollment

Campaigns Built to Convert—Without the Guesswork.

Leave the complexity of ad building behind. We create your entire campaign for you—from ad creative to copy, from Facebook to Google, and beyond. But we don’t stop there. These aren’t just any ads—they are custom-built to connect with the families who are already searching for what you offer. You won’t waste another dollar on ineffective ads.

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AI Optimizes Your Ads in Real-Time

Only the Best Ads and Messaging Get Shown to Your Perfect Families.

Our AI platform continually monitors and optimizes your ads in real-time. No more manual testing, tweaking, or hoping. The system automatically prioritizes the highest-performing ads with the perfect messaging, ensuring only the best reach your target families. Your marketing dollars are maximized, and your perfect-fit families see exactly what they need to enroll.

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AI-Powered SEO That Works Smarter, Not Harder

Rank Fast in the Search Engines, Spend Less, and Get Discovered by More Families Searching for Schools Like Yours.

With our AI-powered SEO, you know longer have to spend $500-$1000/mth for SEO agency services. Your school gets the same advanced strategies used by top agencies—without the bloated cost or complexity. From keyword research and content creation to local listings and reputation management, everything is automated and optimized with AI. That means faster rankings, more traffic, and more inquiries from families actively searching for schools.

Lets jump on a quick
demo call.

See real-time examples of what our process looks like

Why choose us over a traditional agency

You no longer have to rely on expensive agencies to get your marketing done.

Agencies

  • High monthly retainers and ongoing fees

  • Agency retains ownership of marketing assets; you’re left with nothing if you leave

  • Basic ad targeting with general data and manual research

  • Manual oversight ad campaigns with slow testing

  • Siloed data with limited insights; Difficult to tie marketing to enrollment outcomes

  • No coaching; Support limited to account managers and customer services

  • Agency controls every aspect of the campaigns; changes are slow and costly

  • Significant portion of your ad budget goes towards agency fees

Results: Sub-par results, wasted ad budget

versus

AiMS

  • 50-90% lower investment

  • You maintain ownership of your marketing assets

  • AI precision targeting based on your family data

  • AI continually optimizes ads in real time

  • Marketing and admissions data unified inside the AiMS platform; All marketing tech under one roof

  • Weekly coaching; 1-on-1 support; 24/7 live chat support

  • You can make edits/changes any time; no gatekeepers

  • 100% of your budget goes towards ads

Results: More inquiries, quality results, peace of mind

Simple, fixed retainer.
No long term contracts.

Get world-class software, a team of school marketing experts, plug-and-play admission campaigns, and AI technology at the fraction of the cost if you were to hire an agency or do this in-house

DONE WITH YOU

We build. You launch.

$4950/yr

DONE FOR YOU

We build. We launch. We Update.

$6950/yr

Everything you need to market your school. We will...

  • Build all admission campaigns (events, tours, open houses, etc...)

  • Build your own Inquiry Magnet

  • Set up ad campaigns (any platform)

  • Build ad copy and creative

  • Set up tracking pixels and custom conversion data

  • Build custom data and reporting dashboards

  • Set up email templates and automated email sequences

  • Build custom automations and workflows

  • Set up SMS system

  • Set up your CRM and integrate with your marketing campaigns

  • Migrate your contacts into AiMS

World-class software meets world-class support & coaching.
We're still here for you 24/7.

24/7 Customer Support

Interactive help guides. 24/7 live chat support. Zoom support

Onboarding Services

Get up and running quickly with a personalized onboarding plan and migration services.

SOP Library

A system of 100+ marketing checklists and templates to help your team move lightning fast

Weekly Coaching

Join our weekly sessions to explore the latest strategies and tools, helping you master your marketing and admissions efforts

Weekly Office Hours

Get access to personalized guidance and epert insights to keep your strategies on track

1-on-1 Guidance

Meet with us monthly to review campaigns, understand your data, and strategically plan your upcoming campaigns

Frequently Asked Questions

Why are your services significantly cheaper than what an agency quoted me for marketing services?

Our services are designed to be faster, more efficient, and more cost-effective than traditional marketing agencies because we’ve refined this process over years of working with hundreds of schools just like yours.

With AiMS, you’re not paying for the trial-and-error approach many agencies use—you’re benefiting from a proven, tech-enabled system that we’ve perfected specifically for school marketing and admissions.We’ve built every tool and automation you need into one powerful platform, allowing us to implement campaigns at record speed.

This tech advantage means we can launch everything—ad campaigns, landing pages, email sequences, and automations—in just 30 days, while traditional agencies may take months. Plus, our AI-driven platform ensures your campaigns are continually optimized in real time, without the need for expensive manual oversight. You don’t have to worry about hiring a full team or paying high agency fees.

We already know what works for schools. All we need from you is to help us understand your unique messaging and mission, and we handle the rest. That’s how we deliver world-class results at a fraction of the cost.

What exactly do I get with this?

With AiMS, you get an all-in-one partner for your marketing and admissions needs. Our team of experts—ad specialists, graphic designers, content marketers, and digital strategists—handles everything from building your campaigns to optimizing them for results.

Plus, you get access to our powerful AiMS software as part of the implementation service—a $2,470 value included at no extra cost. We take care of it all, so you can focus on what matters most: engaging with families and growing your school.

How do I get started?

Simply schedule an initial consultation/demo call to understand your school's requirements and we can provide guidance on the next steps to initiate our partnership.

How quickly can we get started?

Typically, we can have your first onboarding session scheduled within 24-48 hours. So if you want to get up and running quickly, we can match your urgency?

Do you offer guarantees or satisfaction policies?

Yes, we are committed to client satisfaction. We offer a 100% money-back satisfaction guarantee. If you aren't happy within 30 days, you get a full refund.

See how it works.

Experience the future of school marketing and admissions.
Request a demo today.

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