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Using Marketing Automation To Increase Application Yield

February 21, 2024•1 min read

Introduction:

Enrollment and admissions processes are rapidly evolving, especially as families and students become more digitally savvy. Today's families expertly navigate through unwanted communication, seeking content that resonates with their specific interests and educational desires. This shift has empowered families like never before, influencing their decisions in the school selection process. With a multitude of school options available, standing out requires communication that's not only targeted but deeply personalized. In this video, Clint will share with how you can have the best of both worlds: Automated messaging that is also personalized.

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Clint Losch

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How families research and choose a school has changed. Is your team prepared?

Many schools have been thrust into the world of digital marketing to fill more seats, but with little time, resources, or knowledge to do it effectively. If any of these are issues, you’ve come to the right place.

You want more inquiries and applications but struggle to keep your admission funnel full year-round.

You're an experienced marketing and/or admissions professional, but the digital demands of your role have changed

You have a small department and are overwhelmed with all of the marketing and admissions tasks that need to get done

You're not sure where your families are coming from

Your marketing and admission platforms are siloed and not communicating together effectively

You want to prove the ROI of your marketing efforts

You have seats to fill but are unsure which marketing strategies will produce the best results

You spend hours posting on social media, running ads, or blogging but you are unsure if your work is actually producing results

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