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key benchmarks you need to know

Key Benchmarks You Need to Know

February 23, 20241 min read

Introduction:

Facing the challenge of understanding what metrics really matter for your school's success? It's a common hurdle, with so many potential benchmarks to track. "Key Benchmarks You Need To Know" is our latest video aimed at demystifying this topic.

We break down the essential metrics that can truly guide your school's strategic decisions and growth. Here are the core topics benchmarks that we cover in this video:

  • Admission Funnel Conversion Rates

  • Social Media Engagement and Posting Frequency

  • Google and Facebook Advertising Metrics

  • How to Use Benchmarks to Diagnose Campaign Issues


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How families research and choose a school has changed. Is your team prepared?

Many schools have been thrust into the world of digital marketing to fill more seats, but with little time, resources, or knowledge to do it effectively. If any of these are issues, you’ve come to the right place.

  • You want more inquiries and applications but struggle to keep your admission funnel full year-round.

  • You're an experienced marketing and/or admissions professional, but the digital demands of your role have changed

  • You have a small department and are overwhelmed with all of the marketing and admissions tasks that need to get done

  • You're not sure where your families are coming from

  • Your marketing and admission platforms are siloed and not communicating together effectively

  • You want to prove the ROI of your marketing efforts

  • You have seats to fill but are unsure which marketing strategies will produce the best results

  • You spend hours posting on social media, running ads, or blogging but you are unsure if your work is actually producing results

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