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How Much Should You Spend On Ads

April 15, 2024•1 min read

Introduction:

"How much should I spend on ads?"

It's the #1 question I get from schools, and today, I'm here to provide you with the tools to find that sweet spot for your budget!

Understanding your ad spend shouldn't be a shot in the dark. It should be a precise decision backed by solid data and clear goals. That's why I've crafted something special for you – a customizable spreadsheet designed to demystify your ad spend calculations.

In this video, I walk you through exactly how to use the spreadsheet to play around with different numbers. You'll see firsthand how tweaking your figures can meet your conversion goals effectively – without guesswork. Think of it as your personal simulation playground for marketing strategy!

Related Resources

Download the Advertising Projections worksheet
Get a demo of AiMS to see learn how you can use AiMS to run your advertising and admission campaigns in record time.

Clint Losch

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How families research and choose a school has changed. Is your team prepared?

Many schools have been thrust into the world of digital marketing to fill more seats, but with little time, resources, or knowledge to do it effectively. If any of these are issues, you’ve come to the right place.

You want more inquiries and applications but struggle to keep your admission funnel full year-round.

You're an experienced marketing and/or admissions professional, but the digital demands of your role have changed

You have a small department and are overwhelmed with all of the marketing and admissions tasks that need to get done

You're not sure where your families are coming from

Your marketing and admission platforms are siloed and not communicating together effectively

You want to prove the ROI of your marketing efforts

You have seats to fill but are unsure which marketing strategies will produce the best results

You spend hours posting on social media, running ads, or blogging but you are unsure if your work is actually producing results

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