THE SOFTWARE SCHOOLS HAVE BEEN ASKING FOR

The Only All-in-One Marketing Platform Built for Schools

Finally, a solution to bridge the gap between marketing and admissions, helping you win at all stages of the family journey, while tracking every action from first website click to newly enrolled family.

This integration not only saves you thousands of dollars but also frees up countless hours each week, so you can focus on growing your school, while the platform handles complex tasks seamlessly.

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*For a limited time, get free onboarding and integration support ($495 value)

No More Duct-Taped Software Solutions

Convert More Families Into Inquiries and Applications

Free Up 10+ Hours Per Week & Be More Productive

Admissions Inquiry and Marketing Software

AiMS Was Built Just For You

AiMS is an A.I.-powered platform with all the software, integrations, and resources you need to connect your marketing and admissions efforts. AiMS' connected platform helps you win at all stages of the family journey: Awareness, findability, reputation, conversion, and advocacy. With AiMS, you'll grow your school faster by increasing inquiry conversion rates, freeing up budget dollars, and giving you unprecedented insights into where your families are coming from.

Get a demo to learn about our revolutionary software platform.

What's Included

Admission Event Funnels • Landing Pages • Inquiry Magnets • Email Marketing • Automated Workflows • Admissions Funnel CRM • Calendar Booking • Enrollment Management • Payments • Social Media Management • Ad Tracking • Local SEO • And More!

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How families research and choose a school has changed. Is your team prepared?

Many schools have been thrust into the world of digital marketing to fill more seats, but with little time, resources, or knowledge to do it effectively. If any of these are issues, you’ve come to the right place.

You want more inquiries and applications but struggle to keep your admission funnel full year-round.

You're an experienced marketing and/or admissions professional, but the digital demands of your role have changed

You have a small department and are overwhelmed with all of the marketing and admissions tasks that need to get done

You're not sure where your families are coming from

Your marketing and admission platforms are siloed and not communicating together effectively

You want to prove the ROI of your marketing efforts

You have seats to fill but are unsure which marketing strategies will produce the best results

You spend hours posting on social media, running ads, or blogging but you are unsure if your work is actually producing results

Meet your school's new digital command center. The perfect combination of world-class software & human interaction

AIMS' platform is made up of 14 core products for marketing and admissions. Each product in the platform is connected to the same underlying CRM database, giving you incredible insight into every contact at each stage in their journey of researching your school. Although our products are powerful on their own, the real magic happens when you use them together.

But we understand that mere access to software isn't the complete solution. You need more than tools; you need the roadmap to use them effectively. That's exactly what we provide – expert guidance and coaching to navigate and maximize every feature to its fullest potential.

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Software

Marketing automation software to help you attract mission-appropriate families, save time and resources, and measure and optimize your marketing investments.

Popular Features

Admission Event Funnels
Advertising Campaigns
Pre-Built Lead Magnets
Custom Forms & Booking
Email Marketing
Social Media Planning
Local SEO apps

Coaching

Access to group coaching sessions, workshops, and pre-built assets to empower your team with ongoing strategic support to remove the guesswork from your digital efforts.

Popular Features

Monthly Professional Development Webinars
Weekly Office Hours
On-Demand Courses
Ad Library
SOP Library
Unbranded Lead Magnets

Community

An exclusive network of school professionals, providing a platform for idea exchange, collaborative learning, and shared successes in school admissions and marketing.

Popular Features

Peer Networking Opportunities
Expert Guidance Access
Resource Sharing Platform
Real-Time Collaboration
Community Support System
Live Events & Interviews

You Can Stop Spending Thousands of Dollars on Marketing Software and Agency Fees

AiMS completely replaces...

The Software

Until now, you needed to purchase multiple software platforms (or hire an agency) to execute all of the mission-critical tasks below. Now, you just need one platform - AiMS.

Building Your Family Journey Engine with AiMS

All the tools you need in one platform to win at all stages of the modern Family Journey (without having to "duct-tape" multiple platforms together)!

Awareness

Run ads like a pro, FAST, with our A.I.-powered ad platform. In seconds, you can run ad campaigns with as little as $1 /day. No experience required.

Findability

Get discovered in search using our suite of Local SEO tools, such as Yext listing management and Google Business Profile optimization.

Reputation

Boost your star power with reputation management tools. Increase authority with our blogging platform. Save time posting to social media with our built-in social media management tool.

Inquiry & Application Conversion

Capture new family leads using our landing pages, pre-built admission campaigns, unlimited custom forms, and calendars. Then nurture your prospective families with automated messaging , email marketing and workflows. All of your analytics get tracked from first contact through enrollment!

Advocacy

Boost your reviews and word-of-mouth advocacy with our review request tools, making it easier to get families to post reviews on the most important sites family use to research schools.

Create Awareness. Get More Traffic.

Included with AiMS is a suite of tools to run ad campaigns, allowing you to reduce ad costs by up to 90% and avoid paying high agency fees!

Advertise to your ideal families

Reduce ad costs and boost ROI by automatically creating custom audiences, lookalike audiences, and runnng ads from inside the AiMS platform.

Easy Social Posting

Social media is one of the primary ways families become aware of your school. Use the AiMS social posting app to schedule, manage, and analyze your social media efforts.

Do More of What Works

With our advanced attribution reporting, you'll know exactly what marketing channels are generating the most traffic to your site so you can laser-focus your marketing efforts.

Learn More About Advertising

Get Found in Local Search.

Included with AiMS is an automated integration with Yext, the #1 local SEO tool to help you outrank competitors in local search

Yext Integration

Automatically create premium backlinks and citations to boost rankings.

Google Business Profile Optimization

Post directly to your GBP to improve click-through-rates in search

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Boost Your Star Power

Monitor, manage, and improve your online reputation with our suite of review and reputation management apps

Request, Respond, and Analyze Reviews

From directly inside the platform, you have a quick and easy way to see new reviews, and respond using prebuilt templates.

Automate Review Requests

Quickly set up SMS and email templates to request reviews from your families with the click of a button

Yext Integration

Get enhanced reputation management with Yext, a 3rd-party platform you can use with AiMS to sync reviews across 150+ listing sites.

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Capture New Families

Included with AiMS is a full featured, drag-and-drop landing page and funnel builder designed to capture admission leads.

Create Landing Pages and Funnels

Create high performing and captivating admission-focused landing pages all-in-one place. *Pre-build Admission Center, Open House, tour, and inquiry magnet funnels included!

Drag & Drop Surveys and Forms

Built right in is the ability to capture new family leads through surveys and capture forms. You can integrate directly with our page builder or embed them on your own sites

Online Appointment Scheduling

We've built our own calendar application within AiMs so you can capture the appointment all in one straightforward flow and remove the need for 3rd-part calendar platforms

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Nurture Prospective Families into Inquires, Applications, and Enrollment

The backbone of AiMS is what you are able to a accomplish after you capture a new family lead.

Easily Customize Email Marketing & Follow-Up Campaigns

Our multi-channel follow up campaigns allow you to create automate engaging follow ups and capture engaged responses from your families.

Create Multi-Channel Campaigns

AiMS allows you to connect with your prospective families through Phone Connect, SMS/MMS, emails, Voicemail drops, and even Messenger services.

Two-Way Communication on Any Device

Our full featured mobile app allows you to communicate with your families on all devices.

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Optimize Your Marketing & Admissions Funnel

Bridge the gap between marketing and admissions with a custom CRM, pipeline, and reporting dashboard

Manage Your Workflow and Pipeline

With our built-in Pipeline Management feature, you can keep track of where students/families are and what stage they are in the admission funnel

Collect Payments

Need to collect fees or payments? We've got that too!

All Analytics & Reports in One Place

Now you can finally see how families are finding you and which marketing efforts are producing the best results for your school. Your Head and Board will love this!

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World-Class Support

World-class software also needs world-class support. We are striving to offer the best possible to support to our school clients.

Makes Switching Easy

Within the platform we can one-click import from your previous marketing tools.

MULTI-CHANNEL SUPPORT

Reach out to support with our Live Chat options, Email, Phone, or join weekly live Office Hour sessions to get your most pressing questions answered.

24/7 Support

Our support team is 24/7 with world-wide support.

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Everything Your School Needs to Succeed Online & Boost Enrollment in One Platform

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Pre-Built Landing Pages & Inquiry Magnets

Integrate high converting, pre-built landing pages and compelling inquiry magnets into your site to attract and engage prospective families

Boost Local SEO Rankings

Enhance your school's online visibility with our local SEO apps. Just turn it on and watching your rankings soar, attracting more families from your community.

Automated Lead Nurturing

With our automation tools and workflows, ensure timely and personalize follow-us that keep your prospective families engaged and moving through the admissions funnel.

Family Communication

Facilitate seamless family communication through a single dashboard, integrating SMS, Messenger, live chat, and email to keep families connected and informed at every step of their journey.

Automated Tour Scheduling

Simplify appointment management with our automated scheduling and calendar system, ensuring efficient time coordination for staff and families.

Marketing & Admissions Funnel Analytics

Get clear, comprehensive insights with full funnel reporting to optimize your marketing and enrollment strategies effectively.

Social Media Posting

One place to review data, plan and schedule your social media content across all of your accounts.

Manage Reviews

Monitor, manage, and improve your online reviews with AI powered reputation management apps.

Admissions CRM

Streamline your admissions process with our integrated CRM and payment system, making application tracking and fee collection smooth and efficient.

Coaching

Our relationship together doesn't end the moment you become an AiMS user. It's just beginning. Get unlimited access to monthly coaching sessions, professional development workshops, and a library of resources to help you execute your tasks and strategies in record-time.

Monthly Group Coaching

Stay ahead of the curve with monthly webinars and group coaching sessions to empower your team with cutting edge strategies and skills.

Up-to-Date Strategies and Trends

Stay Ahead of the Curve: Empower Your Team with Cutting-Edge Strategies and Skills

Tips for Utilizing the Software

Receive practical, hands-on tips to fully leverage our software, maximizing efficiency and effectiveness in your marketing and admissions efforts

Professional Development

Enhance your team's skills with continuous professional development, fostering growth and expertise in key areas of school marketing and admissions.

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Unlock Efficiency With the SOP Library

Streamline Your marketing operations with comprehensive guides for practically every task: Ad campaigns, SEO, content creation, email marketing, landing pages, analytics, social media, and more!

Step-By-Step Walkthroughs

Library of checklists to help you efficiently execute almost any marketing task quickly, and with 99% accuracy.

Remove the Guesswork

Tired of trying to figure things out on your own? Our guides don't leave one step out, so you always know the next step and why.

Always Up-To-Date

In today's digital world, platforms change quickly (we're looking at you Facebook/Meta)! This leaves a lot of help articles outdated. With our checklists, they are always updated with the latest changes.

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Ready-To-Use Admission Campaigns

Save time building your campaigns by utilizing our library of pre-built assets for practically any admission-focused campaign to attract and convert mission-appropriate families.

High Converting Landing Pages

Access a variety of pre-built landing pages, expertly designed for admissions centers, open houses, and tour scheduling, to maximize engagement and conversion rates.

Automated Email Campaigns

Leverage our 'pre-written' email files, crafted to invite, nurture and convert leads through every step of the admissions process.

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Pre-Built Inquiry Magnets

Save days, weeks, and even months, with our library of unbranded, pre-built inquiry magnet assets. The library includes 10+ inquiry magnets and growing!

Pre-Built Landing Pages

Explore our collection of landing page templates. Just add your logo, your branding, and click "Publish."

Ready-To-Deploy Email Templates

Utilize our pre-written email templates, crafted to complement the inquiry magnets, ensuring consistent communication and nurturing of potential families. Just fill in a few blanks and you're done!

Expertly Written Guides & Ebooks

Use any one of our pre-written guides, saving you countless hours in content creation. Just add your branding and you're done!

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Advertising Library

Instant access to proven ad creatives for Meta and Google Ads - Edit and launch with ease.

Swipe File Collection

Dive into a vast collection of swipe files, offering a wealth of proven ad copy and layout inspirations, ready to customize for your campaigns.

Meta Creatives

Choose from a range of pre-designed Meta ad creatives, optimized for engagement and conversion, and tailor them to fit your unique message.

Google Creatives

Access our selection of Google Ads templates (Search and Display), specifically crafted to capture attention and drive results, with easy customization options.

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Community

An exclusive network of school professionals, providing a platform for idea exchange, collaborative learning, and shared successes in school admissions and marketing.

Our Community: Connect, Learn & Grow Together

Experience the power of collaboration and support

Networking Opportunities

Engage with a diverse network of educators and marketing professionals, fostering valuable connections and collaborations.

Knowledge Sharing

Gain insights and share experiences with peers, accessing a wealth of collective knowledge and best practices in school marketing and admissions.

Interviews and AMAs

Get access to interviews and ask-me-anything sessions with subject-matter experts

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Join the Movement

Let's Revolutionize Your Marketing & Admissions Office...Together

Hi, I'm Clint. I'm the founder of AiMS, a groundbreaking platform uniquely designed to bridge the gap between marketing efforts and enrollment success for private schools.

Since 2016, I've been in the trenches with private schools, helping them nail their admissions, marketing, and enrollment goals. I've been running a digital marketing agency for the last three years and have led over 60 marketing webinars and workshops for schools across the country.

I've seen firsthand how so many schools struggle with juggling tons of software that just don't talk to each other. It's so frustrating trying to figure out what's actually working and the real value you're getting from your marketing. That's why I built this platform – it's exactly what schools have been telling me they need for years.

But my mission goes beyond offering a product; it's about building a community of forward-thinking school professionals, united in elevating their marketing and admissions success together.

Join The Movement

Clint is a great mentor. He brings great knowledge and experience to the mentor role. I appreciate his time and guidance!

ISM Advancement Academy Mentee

In more than 20 years of varying roles across multiple industries, Clint's presentations are the most useful, relevant, and thought-provoking of my professional development experience. Thanks Clint!”

Christine Dymek, Marketing Director

Content Hub

Key Benchmarks You Need to Know

Analytics

February 23, 2024•1 min read

Introduction:

Facing the challenge of understanding what metrics really matter for your school's success? It's a common hurdle, with so many potential benchmarks to track. "Key Benchmarks You Need To Know" is our latest video aimed at demystifying this topic.

We break down the essential metrics that can truly guide your school's strategic decisions and growth. Here are the core topics benchmarks that we cover in this video:

Admission Funnel Conversion Rates
Social Media Engagement and Posting Frequency
Google and Facebook Advertising Metrics
How to Use Benchmarks to Diagnose Campaign Issues

Related Resources

Get a demo of AiMS to see learn how you can use AiMS to run your admission campaigns and get unprecedented reporting data about the effectiveness of your marketing efforts.
See all upcoming learning events

Clint Losch

Back to Blog

Easy to use. No tech skills required. But we're still here for you 24/7.

24/7 Customer Support

Interactive help guides. 24/7 live chat support. Zoom support

Onboarding Services

Get up and running quickly with a personalized onboarding plan and free migration services.

SOP Library

A system of 100+ marketing checklists and templates to help your team move lightning fast

Monthly Coaching

Join our monthly sessions to explore the latest strategies and tools, helping you master your marketing and admissions efforts

Weekly Office Hours

Get access to personalized guidance and epert insights to keep your strategies on track

Done-For-You Implementation

Want some help? We offer done-for-you assistance, ensuring a seamless and tailored setup to meet your specific needs.

Frequently Asked Questions

What type of company is AiMS?

AiMS is a tech-driven company specializing in marketing and admissions solutions for educational institutions. We provide an all-in-one software platform, comprehensive resources, and a supportive community to streamline and enhance school marketing and admissions processes.

Who is AiMS for?

AiMS is designed for educational institutions of all sizes seeking to optimize their marketing and admissions strategies. It's the ideal solution for schools that are eager to gain clear, actionable insights into their marketing effectiveness while consolidating their software tools into one efficient, powerful system.

Will someone help me implement AiMS at my school?

Absolutely! In fact, we have a 'better than risk-free" offer.

Get a demo and try the software for free
Enjoy complimentary onboarding and implementation ($495 value)
We'll set up everything for you — workflows, forms, contact import, landing pages
No need to cancel existing services—zero lapses
Only pay when everything is set up and you're thrilled!
During the onboarding process, you'll have regular one-on-one meetings with a dedicated account manager. They will assist you with setup, customizing the AiMS platform to fit your school's specific needs, and seamlessly integrating or transitioning data from previous platforms to ensure a smooth and efficient implementation.

Plus, don't forget that you get access to weekly office hours, monthly coaching, and a live community, so you can rest assured you're never on your own.

Will I lose any data when moving to AiMs?

Absolutely not! Our top priority is ensuring a smooth and seamless transition for your current services. We guarantee the safe migration of all your valuable data and contact information without any hitches. Plus, we've got you covered by setting everything up on AiMS before you even think about saying goodbye to your current services. This way, there's zero downtime in your marketing or admissions processes. Transitioning to AiMS is risk-free and designed to empower your school's marketing and admissions strategy from day one.

How do I integrate other platforms into AiMS?

We have native, 1-click integrations with popular platforms like Mailchimp, Hubspot, and more! Additionally, we have an open API, allowing us to integrate with practically any software platform. If any custom development work is needed, we also have world-class engineers that can provide unique customization and integration solutions.

How long are the contracts?

No long terms contracts here! We believe in flexibility and convenience, which is why we offer month-to-month contracts. You have the freedom to cancel at any time, ensuring our services always meet your current needs without long-term commitments.

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